Leadership

Our Leadership

Experienced Operators. Proven Builders.

Next Move Brands is led by operators, entrepreneurs and franchise professionals who have spent their careers building, scaling and supporting businesses across multiple industries.
Our leadership philosophy is simple: build strong brands, support great operators and create long-term value. We believe successful businesses are built through disciplined execution, operational excellence and a commitment to helping entrepreneurs succeed.
The Next Move Brands team combines experience in franchising, marketing, operations, technology and business development to support the continued growth of our portfolio brands.

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Operators Behind the Platform

The Next Move Brands leadership team brings experience across franchise development, operations, marketing, brand growth, partnerships and technology. Together, the team supports entrepreneurs, franchise owners and portfolio brands through every stage of growth

David Falco

Founder & Chief Executive Officer

David founded Next Move Brands after more than three decades building, scaling and supporting businesses across technology, home services and franchising. His experience includes founding, growing and exiting multiple businesses while helping entrepreneurs build successful companies through proven systems and operational support.

Sarah Whitfield

President, Franchise Development

Sarah leads franchise recruitment, territory strategy and candidate validation across the platform. She has spent more than fifteen years helping entrepreneurs evaluate business ownership opportunities and supporting growth across multiple franchise systems.

Michael Reyes

Chief Operating Officer

Michael oversees platform operations, field support and franchise performance across the portfolio. His focus is operational excellence, franchisee success and scalable systems.

Jennifer Park

Chief Marketing Officer

Jennifer directs brand strategy, consumer marketing and lead generation programs across the platform, helping portfolio brands build awareness and customer demand.

Daniel Hartmann

Senior Vice President, Brand Growth

Daniel works closely with portfolio brands on growth initiatives, customer experience and market positioning.

Alicia Brennan

Vice President, Strategic Partnerships

Alicia manages supplier relationships, strategic partnerships and vendor programs that strengthen franchise economics.

Ravi Subramanian

Vice President, Technology & Systems

Ravi oversees the technology infrastructure supporting franchise operations, CRM systems and reporting platforms throughout the portfolio.